What we do as a sign maker |
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Sign Of The times can work with you from sign design to installation.
In many instances our clients have only a name and a couple elements they want on their new sign, we take these along with some questions on colors preferences and begin the process of a custom design. As we develop a design we send digital mock-up to the client, these are key to inching closer to a final design. The vast majority of our clients have found their final design in the first couple mock-ups so the process is not as laborious as one may think.
My emails to clients always have a clear message, "we will continue to adjust a design until you are happy".
Regardless if you are looking for a sign for a wedding gift, a camp or cabin or a business, the design process is the same, the importance to create an attractive sign is equal and pleasing my customers is what I strive for.
Importance of Signage in a Business by Chris Joseph
If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to Chamber of Commerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.
Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.
Signs can be an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.
For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
In many instances our clients have only a name and a couple elements they want on their new sign, we take these along with some questions on colors preferences and begin the process of a custom design. As we develop a design we send digital mock-up to the client, these are key to inching closer to a final design. The vast majority of our clients have found their final design in the first couple mock-ups so the process is not as laborious as one may think.
My emails to clients always have a clear message, "we will continue to adjust a design until you are happy".
Regardless if you are looking for a sign for a wedding gift, a camp or cabin or a business, the design process is the same, the importance to create an attractive sign is equal and pleasing my customers is what I strive for.
Importance of Signage in a Business by Chris Joseph
If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to Chamber of Commerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.
Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.
Signs can be an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.
For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.